Marketing Essay

Marketing a commitful as welll for Success Kevin Quin cardinals University of phoenix Marketing a useful Tool for Success When you hear stories of how successful a firm is you atomic number 18 probably wondering what actions did they take to achieve this pinnacle? There is more significance in that principal then you may signify. Certain elements lie behind the work of that firms success by strategic planning. This strategic planning may affiliated with finance, internal trading operations or marketing.However, today I am only going to discuss mavin strategic element and that is marketing. When I first rally of marketing, what comes to mind is billboards or advertisements in a magazine, on a commercial or a cereal grass grass box? I thought that marketing was simple just put your product out in that respect as much as possible and create a market trend. Needless to say I found that marketing was much more then advertisement. Marketing deals with identifying and meeting h uman needs other than known as meeting needs profitably.Moreover, when you atomic number 18 dealing with marketing you are analyzing stack to decide your target market. You want to determine when citizenry will buy, what slip of product they will buy, what instance of look they will buy and how will you get your message across that you have what they are face for. Importance of Marketing There are m each other reasons why marketing is such a crucial element to a comp each lets go back to finance shall we? want yourself this question would a company finance a project that is not going to bring a laid-back-pitched rate of equity?Marketing is often a key element when it comes to finance operations so if thither isnt a sufficient demand for the products a project can take a crap then why heighten it? I will use my company as an example to key fruit a better picture. Nexans I work for Nexans, who are global experts in cable systems and distribute military force and telecomm unication wire without the U. S. Lately we have invested in many projects for new machinery that are in the process of being installed and programmed to produce certain types of finished goods.These finished goods are at a high demand in the market as of today and we are considering it a very well thought-out enthronement funds that will increase company capital. The company will make money once they are up and running because demand is high for the products and this is what makes marketing so very important. Nintendo When Nintendo came out with the Nintendo Wii their target market was so versatile that it almost seemed it would never work. The intricate design of the Wii sparked a gaming interaction unlike none other before.The thought of playing a video game and barely pressing any buttons sounds alike futuristic, but designer Shigeru Miyamoto did just that by creating a game the was intended to give players the freedom to do responsive actions with the Wii outside. So how exa ctly did Nintendo use a marketing plan to spread the word? consort to chmielewski of the L. A. Times, Nintendo used an Ambassador strategy where they went to six major cities in the U. S. and gave Nintendo Wiis out to three varied groups. a core gamer/loyalist who would sing the praises of the system to other gamers a large multi-generational family, where everyone from the kids to the grandparents could take turns with the Wii inappropriate and an alpha mom, who would presumably spread the word at schoolyards, soccer fields and her neighborhood. Nintendo targeted people that were influential in their community and this influence would spread the word like flash fires. Verizon Verizon used marketing as a puppet to target tweens and teens from ages 8-11 and 12-19. Verizon created.The importance of Verizons vision relied heavily on finding the right sponsors to stint these target groups. Verizon used sponsors such as NSync summer concerts, MTVs Real piece and Nick online (Prnew swire, 2009). Through the use of these market segments and other influential scratchs to die out to the youth is one of the reasons why Verizon is one of the biggest cellular corporation in the United States. Marketing is a fundamental diaphysis that can be used to drive the success of any business for it deals with meeting the needs and wants of public consumers.The importance that marketing has on a firm should not be taken lightly for without any knowledge of marketing whatsoever, projects and products alike would fail miserably. Nexans used marketing as a variable official document to weigh investment decisions, while Nintendo used marketing to show how versatile their gaming concepts were to a broad audience. Moreover Verizon used marketing to target specific groups and used sponsors to dive their message across in the most likely of places those target customers would be affiliated with.These are all examples of how important marketing is, how would you use it? Referenc es Chmielewski, D. (2009, December, 5). Marketing Moms. Los Angelas Times. Retrieved expansive 18, 2009, from http//articles. latimes. com Prnewswire. (2009). Verizon Marketing Executive to Share How Teens and Tweens Spark Telecom Leaders Marketing. PR Newswire Association LLC. Retrieved fantastic 18, 2009, from http//www. prnewswire. com Marketing 2Marketing EssayMarketing a useful tool for Success Kevin Quinones University of genus Phoenix Marketing a useful Tool for Success When you hear stories of how successful a firm is you are probably wondering what actions did they take to achieve this pinnacle? There is more significance in that question then you may think. Certain elements lie behind the work of that firms success through strategic planning. This strategic planning may affiliated with finance, internal operations or marketing.However, today I am only going to discuss one strategic element and that is marketing. When I first think of marketing, what comes to mind is bil lboards or advertisements in a magazine, on a commercial or a cereal box? I thought that marketing was simple just put your product out there as much as possible and create a market trend. Needless to say I found that marketing was much more then advertisement. Marketing deals with identifying and meeting human needs other known as meeting needs profitably.Moreover, when you are dealing with marketing you are analyzing people to decide your target market. You want to determine when people will buy, what type of product they will buy, what type of look they will buy and how will you get your message across that you have what they are flavor for. Importance of Marketing There are many other reasons why marketing is such a crucial element to a company lets go back to finance shall we? have a bun in the oven yourself this question would a company finance a project that is not going to bring a high rate of equity?Marketing is often a key element when it comes to finance operations so if there isnt a sufficient demand for the products a project can produce then why produce it? I will use my company as an example to keystone a better picture. Nexans I work for Nexans, who are global experts in cable systems and distribute occasion and telecommunication wire throughout the U. S. Lately we have invested in many projects for new machinery that are in the process of being installed and programmed to produce certain types of finished goods.These finished goods are at a high demand in the market as of today and we are considering it a very well thought-out investment that will increase company capital. The company will make money once they are up and running because demand is high for the products and this is what makes marketing so very important. Nintendo When Nintendo came out with the Nintendo Wii their target market was so versatile that it almost seemed it would never work. The intricate design of the Wii sparked a gaming interaction unlike none other before.The thought of playing a video game and barely pressing any buttons sounds too futuristic, but designer Shigeru Miyamoto did just that by creating a game the was intended to give players the freedom to do responsive actions with the Wii remote. So how exactly did Nintendo use a marketing plan to spread the word? gibe to chmielewski of the L. A. Times, Nintendo used an Ambassador strategy where they went to six major cities in the U. S. and gave Nintendo Wiis out to three opposite groups. a core gamer/loyalist who would sing the praises of the system to other gamers a large multi-generational family, where everyone from the kids to the grandparents could take turns with the Wii remote and an alpha mom, who would presumably spread the word at schoolyards, soccer fields and her neighborhood. Nintendo targeted people that were influential in their community and this influence would spread the word like flash fires. Verizon Verizon used marketing as a tool to target tweens and teens from ages 8-11 and 12-19. Verizon created.The importance of Verizons vision relied heavily on finding the right sponsors to reach these target groups. Verizon used sponsors such as NSync summer concerts, MTVs Real area and Nick online (Prnewswire, 2009). Through the use of these market segments and other influential tools to reach out to the youth is one of the reasons why Verizon is one of the biggest cellular corporation in the United States. Marketing is a fundamental tool that can be used to drive the success of any business for it deals with meeting the needs and wants of everyday consumers.The importance that marketing has on a firm should not be taken lightly for without any knowledge of marketing whatsoever, projects and products alike would fail miserably. Nexans used marketing as a variable tool to weigh investment decisions, while Nintendo used marketing to show how versatile their gaming concepts were to a considerable audience. Moreover Verizon used marketing to target sp ecific groups and used sponsors to dive their message across in the most likely of places those target customers would be affiliated with.These are all examples of how important marketing is, how would you use it? References Chmielewski, D. (2009, December, 5). Marketing Moms. Los Angelas Times. Retrieved August 18, 2009, from http//articles. latimes. com Prnewswire. (2009). Verizon Marketing Executive to Share How Teens and Tweens Spark Telecom Leaders Marketing. PR Newswire Association LLC. Retrieved August 18, 2009, from http//www. prnewswire. com Marketing 2