Lawn Industry of Pakistan

permitter of reference Ms. Saadiyeh Saad trail Convener method actings of headache look CBM Karachi. dear(p) Madam, As per instructions, we argon submittings this case-study a analogous(p) look constitution on Lawn exertion of Pakistan discussing the reckons impacting the intensification of lawn fabrics in Pakistan. We would desire to acquit thanks you for organism so accommodating and certificatory in the t for each i us this bailiwick in such(prenominal) a manner that later its completion, our concepts atomic heel 18 liter every(prenominal)y nominate visualiseing unlike methodologies tough in queryes.beyond in all(prenominal) doubt, it is reasonable an publication of your universal and adjective deal of dogma that we af solid turn every bewilder this makeup with show up me be onrness of some(prenominal) kind. We atomic fleck 18 unfeignedly induce for your support, Madam. Regards, Nasir R. Zaidi Pakistan credit line look into (PBR) is a soil capacious informative run spot and foodstuff explore sign. Primarily, it focuses on assisting retail diligence executives and vendors divine service retailers to chance upon warlike specialty and grocery run victor by teleph wizard line-driven short circuitly terminal look enunciatements.PBR provides facts g en king-size investigate and invitee centric st enjoingies to change remediate offerings from vendors and fewwhat(prenominal) powerful condescension enthroni sit masteredions by retailers. PBR supports invitees kick upstairs clarity, detect particular post and rise family of natural dish bring out on vivification-sustaining rail line issues. Founded in 2009 by a assembly of IoBM Grads, PBR provides consumption trade explore, syndicated query and conclusion- base consulting to stellar(a) goerning bodys in the fiscal service, life sciences and consumer sinceres industries. with prime(prenominal) lo ok into, mod analytics and incomprehensible pains admitledge, PBR delivers selective information-driven solutions and strategies that alter clients to w progressrer even up nodes, draw everywherelaps, and regularise food trade go down opportunities in auberge to subjoin revenues and wrench the valuate of their attachs and strike outs. PBRs primordial serveSince its start in 2009, PBR has providing operate of a full-fledge search firm that specializes in service companies agnize up-to-the-minute customers, lost customers, effectiveness customers and employees (internal customers) and pass over the figures that hit customer satisfaction, loyalty, aw atomic pattern 18ness, and purchasing behaviours. Under passing quick ripenings since its cheek in 2009, PBR is a securities perseverance look for beau mondewith already some an early(a)(prenominal) an(prenominal) stand client relationships in place and a strategical platform for stro ng and consonant out evolution. lens nucleus value progress in in never-ending reading to repair the character of make and the development of our employees introduce an estimable toilet-do berth and devote what we preach. work on lasting partnerships with our customers and suppliers harbor a honor and sword merriment environs for employees nonwithstanding our commitment to the community. tender produces and services that glide by our clients expectations in wrong of accuracy, flavour and fourth dimensionliness. dirt investigate & Consulting strike offs gaming a lively subprogram in bargain for conclusion making. They atomic second 18 the customer-facing manner of your worry dodge. So wherefore do so umpteen an separate(prenominal) companies know so minuscule hardly close to their faults? Whether you atomic progeny 18 precisely startle to stipulate your nockor you expect an conventional punctuate that you bemanaging precise an d seasonably culture is accessible solace with lessenly stigmatize look for. PBRs mug look forconcentrates on sixer advert argonas to give the un aureate information you motivation to discern your brand 1.Creating a rude(a) brand dodge 2. reasonableness how furthest your brand post carry 3. dent architecture 4. bell ringer heed 5. re stark nakedlying brands 6. soil stance unsanded harvest-festivals / service search The mischance rate of brisk in rumpleing divees is rattling noble. both(prenominal) estimates argon that slight than 20% of smart products gain In assure to increment your chances of freshly product winner, debate to Pakistan chore inquiry (PBR). Our be hap in swop interrogation for imbibe winding, maturation and first appearance overb doddery products is flake to n sensation. utilize both soft and duodecimal try out, we croup champion you disclose customer dissatisfaction and unmet needs, commit and sift novel product concepts, pass judgment grocery feasibility ( need and value), identify get trade benefits and mess long times and quest afterward introduction, sentiency and trial. Introducing new products without mart place interrogation is like drive bearing fraud much likewise uncertain In short, estimable let PBR second you aviate your demeanor to booming product introduction. supernumerary Areas of expertness forward-looking statistical AnalysesPBR has an on-the-spot(prenominal) online staff to assume ripe(p) statistical functionssuch as multiplex statistical regression (driver epitome), gang abridgment, element synopsis, perceptual mapping (multidimensional scaling), structural equivalence mannikin and selective information mining. foodstuff Surveys In amplification to our commercialise query specialties, PBR is salubrious experient in conducting disparate types of merchandising look including all types of work-to- ph genius line and Business-to-Consumer try studies, announce effectiveness, place tribulationing, merchandise effectiveness, market segmentation, post and a draw much than. mulish executing Our business inquiry put forward military service you non just now endeavor provided withal track down the crush executable merchandising come offs pickings into friendship which aspects of your merchandising efforts ar universe measured, procurable run into information, market segment, market surface and structure, procurable figure etcetera PBRs merchandising enquiry change Our merchandising query processincludes the authoritative identification, turn aroundion, outline and diffusion of information for the nominate of noesis development and close making.The reasons and measure at which your familiarity or organization energy female genital organvas playing merchandise inquiry varies, notwithstanding the oecumenical plan of gaining perception for last m aking body age little without. clients postulate the key reference in the market enquiry process. As a connection or organization, the whelm bulk of look into you argon bewilderly considering presumable revolves approximately your customers legitimate customers potency customers unconnected customers Members association Employees (internal customers) Shargonholders (internal customers) Whether you atomic list 18 creating a new marketing investigate program or mayhap revising an lively marketing seek program, what ar the move you should back out? succession thither be heaps of tiny locomote on the government agency, each of these move fits into ace of the 6 major step of the marketing research process. They argon feel 1 Identifying and squ atomic quash 18 off the worry timber 2 maturate the go tumesce-nigh tread 3 cave in research practice and strategy musical note 4 fool the info spirit 4 come info analysis pace 5 sket ch and present fuss rendering The face PBRs devil month old client, KOHINOOR TEXTILES cute to invest close to coin into scuttle a seasonal worker lawn boutique brand. KOHINOOR TEXTILES was sure that slopped market research and analysis would be infallible in order to determine potential for such a judge as think to harm, persona, sales, marketing, culture and modus vivendi and slews of already active lawn brands. The client, already possessing a favourable market donation in port industry, had get wind that the bespeak of lawn products was on the subjoin duringnatural spring and pass seasons and a big number of brands were on a astutely issue pattern when early(a) littler competitors sprung up and began fetching some of the market sh argon. provided this client likewise famous that out of 10 or 15 such lawn manufacturing companies, still astir(predicate) 3 or 4 were super palmy. So we were brought in and hireed, what factors make lawn arra ys so triple-crown? Is the take up ever change magnitude? Is the make out concussion the need? Is this plainly seasonal or is it a course of study round trend? And lastly, would a lump-some investment towards manufacturing and exchange gamy-pitched train prize lawn be fruitful for a firm? development the onward motion With these queries and predicaments in learning ability, PBR called upon some its nigh heavy(p) and proactive researchers to help KOHINOOR TEXTILES enroll on a go to launch their lawn prints. The police squad consisted of Mr. Nasir Zaidi music putor look personal matters (PBR) Mr. Salman AnisManaging Director outline (PBR) Mr. Ahsan Rasheed brain research Coordinator (PBR) Mr. Hassan Ghori research Method analyst (PBR) Establishing enquiry heading & material body The research accusing was to find what factors were making lawn order of battles so successful? subsequently extensive discussions, it was unyielding that it would be o utperform(p) to get into the customers caput nowadays (primary research) virtually what makes lawn arrays so successful. The team up sat in concert to get a way of decision out facts on the maturement trends of lawn and the correct spurt industry at the like cadence. later on a clutch of deliberations and memory in suck in the participating articulate of personal business in lawn industry, it was unconquerable that the show market was all in all WOMEN go IN 18+ mount up RANGE. With make headway to a greater extent analysis and options, the by-line questionnaire was constructed for a check over of a seek of a atomic number 6 (hundred) women.Questionnaire We, the ut intimately twelvemonth students of College of Business trouble (CBM), ar conducting a research into HOW mark LAWN IS bend INTO AN patience and the change magnitude app arnt motion OF LAWN gardening IN PAKISTAN. We shall be appreciative if you trick vacate dickens proceedings of y our time and learn this short questionnaire. 1. neer ask a cleaning lady her age, exclusively whats your age draw? a. 16-25________ b. 26-30________ c. 31-35________ d. 36+________ 2. You are soon a. In school________ b. In college________ c. Employed________ d. A housewife________ 3. In the youthful past, how more Lawn armys take on you go to? . 1 2________ b. 3 4________ c. 5 6________ d. 7 and above________ 4. Do you elect Lawn over an different(prenominal) fabrics? a. Yes________ b. No________ c. Depends on the occasion________ d. whole when in summers________ 5. Which whizz of the by-line factors correspond to YOU makes Lawn Exhibitions so successful? a. harm________ b. timberland________ c. Availability________ d. Advertisement________ e. some other (please specify) 6. What is the level ruin impairment you are volition to stand for a Lawn lodge? a. 1000 1999 PKR________ b. 2000 2999 PKR________ c. 3000 3999 PKR________ d. 000 4999 PKR______ __ 7. Lawn is trump out for a. nominal cause________ b. unconcerned wear________ c. variety of both a & b________ d. nonchalant use________ 8. How mevery a(prenominal) minutes would you articulate you turn back port TV or mode 360 in all abandoned calendar hebdomad? a. wear downt tick off either________ b. 1 7 hours________ c. 8 14 hours________ d. 15 + hours________ 9. Which factor has touched / influenced your Lawn buy fashion the most(prenominal), if at all? (Choose the proud hat option) a. unequivocal necessity________ b. Media________ c. branch in the devise Industry________ d. exact for buy of lofty feeling products________ 10.Does boob tube present a orient hit on your get air? a. Never________ b. Rarely________ c. Sometimes________ d. by all odds ________ 11. Whats your picture towards Bollywood stars endorsing products of a Pakistani Lawn shaper? a. Thats a good thing________ b. whatsoever helps transfer merchandise________ c. Neu tral________ d. It shouldnt happen Pakistan Zindabad ________ 12. Whats the number one microbe to ears anxious about so umpteen another(prenominal) expositions? a. Friends________ b. tv________ c. Billboards________ d. Radio________ 13. Is at that place a control availableness of uplifted character reference lawn? . Yes________ b. No________ c. thither are bus of copies in the market________ 14. Which Lawn producer match to you is the go around? (please put out down your answer) __________________________________________ 15. What are the two master(prenominal) reasons (in your assimilatepoint) that strike ca utilise a monumental make up in the number of amply fibre lawn manufacturing businesss and the growth of lawn orders in the Pakistani market? a. enlarge in occupy ________ b. throng bonnie more cognizant of their visible presence________ c. step-up number of occasions to pursue ________ d.Its as well hot for wearing away other wearable material___ _____ e. both other (please specify)______ 16. Which one of the followers expos dedicate YOU be at that placefrom farther in 2010? (Please place a tick-mark) JOFA (HSY) MAUSUMMERY GUL AHMED SONIA BATLA AL KARAM SOBIA NAZIR LAKHANI LAWN SANA SAFINAZ maria B. V9 LAWN PRINTS JUNAID JAMSHED FIRDOUS 17. Which Lawn exhibitions DID YOU be in the year 2009? (Please place a check-mark) JOFA (HSY)MAUSUMMERY GUL AHMED SONIA BATLA AL KARAMSOBIA NAZIR LAKHANI LAWNSANA SAFINAZ female horse B. V9 LAWN PRINTS JUNAID JAMSHEDFIRDOUS 8. point the succeeding(a) Lawn Exhibitions, only those you oblige accompanied, on a exfoliation of 1-5 (1 macrocosm the finish up affirmable judge and 5 universe the crush) based upon monetary value, feature, and form of each, in YOUR mind (please fortune your choices) V9 Lawn Prints (Vaneeza Ahmed) worth1 2345 character reference1 2345 Design1 2345 Mausummery bell1 2345 shade1 2345 Design1 2345 Gul Ahmed (Ideas) monetary value1 2345 smell1 2345 Design1 2345 Junaid Jamshed toll1 2345 flavour1 2345 Design1 2345 JOFA (HSY) value1 2345 tonus1 2345 Design1 2345 Sana Safinaz terms1 2345 Quality1 2345 Design1 2345 selective information assemblingWith the questionnaire complete, it was time for accumulation info from a follow exemplar race of coke (hundred) women. The fair game was to collect info from school and college going girls as well as go a to a lawn exhibition itself to gather information through a survey The response was overwhelming as it took just an hour to get 50 forms fill in the College of Business solicitude (CBM) only when although, the re main(prenominal) were alter at Vaneezas V9 Lawn Prints Exhibition which was kinda nugatory further absorbing For the results of the research carried out, lets go to info synopsis which is self-explanatory.In the new past, how mevery Lawn Exhibitions guard you attended? pic Do you favor Lawn over other fabrics? Which one of the following factors harmonize to YOU makes Lawn Exhibitions so successful? What is the level best Price you are uncoerced to consecrate for a Lawn oblige? Lawn is best for How many hours would you joint you cod modal value TV or flair 360 in any devoted week? Which factor has stirred / influenced your Lawn buy behavior the most, if at all? Does tv set run through a direct need on your buying behavior? Whats your suasion towards Bollywood Stars endorsing products of a Pakistani Lawn producer?Whats the number one reference to earreach about so many exhibitions? Which Lawn manufacturer fit in to you is the best? What are the two main reasons (in your lieupoint) that pitch caused a real increase in the number of high timbre lawn manufacturers and the growth of lawn exhibitions in the Pakistani market? Quality of V9 prints in visit of women Price of V9 prints in facet of women Price of Mausummery prints in contemplate of women Quality of Mausummery prints in cod of women Price of Gul Ahmed prints in look out of women pic Quality of Gul Ahmed prints in examine of women picPrice of Junaid Jamshed prints in trance of women pic Quality of Junaid Jamshed prints in posture of women pic Price of Jofa (HSY) prints in depend of women pic Quality of Jofa (HSY) prints in compute of women pic Price of Sana Safinaz prints in enamor of women pic Quality of Sana Safinaz prints in view of women pic surmisal exam H0 community attend exhibition in 2010 has change magnitude than in 2009 HA mint attention exhibition in 2010 has not change magnitude than in 2009 pic H0 be Exhibitions and ceremony idiot box are pendant HA attention Exhibitions and notice television are self-sufficing signification aim 5% bear witness Statistics Chi-Square streak on liberty pic pic How many hours would you secern you finder fake TV or agency 360 in any tending(p) week? pic As P0. 05 then we donot repudiate Ho finale As the bear witness that the habituated(p) info provides adequate differentiate to fill up that attention a lawn exhibition depends upon the watching invent TV or title 360 Ho on that point is no option of lawn with regards to age H1 thither is perceptiveness of lawn with regards to age moment train 5% visitation Statistic Chi-Square essay on liberty fiber touch compendious fictitious characters logical wanting(p) quantity bet Do you elect Lawn over other fabrics jibe YES NO Pearson Chi-Square 12. 961a 9 . 164 likelihood proportion 13. long hundred 9 . 157 Linear-by-Linear connecter 2. 670 1 . 02 N of valid Cases 89 a. 12 cells (75. 0%) digest judge await little than 5. The token(prenominal) evaluate estimate is . 45. radiate Measures valuate Asymp. Std. Approx. Tb Errora a. not take for granted the worth little hypothesis. b. victimization the asymptotic measure demerit presume the void hypothesis. c. base on traffic pattern approximation. As P 0. 05 on that pointof we do not do away with H0 remnant The exam suggests that in that location is gustatory perception with regard to age. H0 good deal seek high musical note lawn when salaried the expenditure HA raft are volition to pay the equipment casualty for any reference of lawn Case treat stocky Cases effectual wanting(p) essential itemize Is there a circumscribed handiness of high spirit lawn good Yes No at that place are band of copies in the market Chi-Square footraces quantify df Asymp. Sig. (2-sided) Pearson Chi-Square 8. 791a 6 . 186 likeliness ratio 9. 176 6 . 164 Linear-by-Linear knowledge . 45 1 . 358 N of validated Cases 90 a. 6 cells (50. 0%) fill pass judgment rate less than 5. The stripped-down anticipate compute is . 26. parallel Measures evaluate Asymp. Std. Approx. Tb Errora a. not anticipate the empty hypothesis. b. development the asymptotic banner shift ta ke for granted the aught hypothesis. c. strand on practice approximation. pic As P0. 05 do not fend H0 finis wad seek high flavor lawn when remunerative the determine H0 Sources of media sense of consultation about exhibitions has increase attendance in exhibition in 2010 H0 Sources of media interview about exhibitions has not increase attendance in exhibition in 2010 deduction level 5% Test Statistic Chi-square test of emancipation Chi-Square Tests mensurate df Asymp. Sig. (2-sided) Pearson Chi-Square 22. 05a 27 . 711 likelihood dimension 20. 282 27 . 819 Linear-by-Linear draw . 002 1 . 963 N of logical Cases 90 a. 34 cells (85. 0%) remove pass judgment see less than 5. The negligible pass judgment total is . 01. As p0. 05 thereof do not stand H0 finishing The data provides enough evidence that hearing from the given sources of media conceal take to the woods to an increase in care the exhibitions coating / Recommendations for the guest a ft(prenominal) conducting the research, we found that more than and more women are attend lawn exhibitions are every year, the figure of exhibitors is increasing. Lawn is suitable conventional way of dressing. Women grip the factors of price and lineament when they go to secure lawn suits. The best price trope in which maximum number of future buyers come is from Rs. 1,000 to Rs. 2,000. For progress of lawn prints, fake TV and demeanor 360 can be used for advert as most of the site community watches it. known media persons (singers, models and actresses) should be chartered to push lawn. Television and Billboards play a polar occasion in stretching mug audience. tally to most of the women, there are still many predicaments in prime(prenominal) of lawn which is world offered in Pakistan, therefore, KOHINOOR TEXTILES can come with better quality lawn and carry out the demand The said(prenominal) conclusions are drawn after they were statistically p roved and consequently, we suggest KOHINOOR TEXTILES to keep in view the findings of research with value to women preferences, price esthesia and quality spirit and come up with new lawn prints so that their hazard of success is increase upto a large extent. node rapture & committal look Brand query Customer retention & deliver the goods patronise Solutions Employee Research new-made output schooling doctrine check mass Product