What are the Main Criticisms of Realist Literature review

What are the Main Criticisms of Realist - Literature survey Example Global relations allude to the political, and at times monetary, relations between states. Authenticity is a way to deal with the administration of universal relations whereby chiefs embrace a functional instead of an ethical perspective on issues. Basically, authenticity banishes that we see 'the world as it truly is as opposed to how we might want it to be' (Baylis and Smith, 1997:3). Pragmatists have a to some degree Hobbesian perspective on mankind and states, on-screen characters are accepted to act naturally intrigued and, so as to keep up the level of influence, regularly should be constrained into consistence by war, which is viewed as a vital side-effect of rivalry. Despite the fact that authenticity is a predominant philosophy in numerous Western nations including the United States, it is been dependent upon various reactions, as they are the essential focal point of this exposition it is to these reactions that we currently turn. Certain inside authenticity is a lot of key standards, these standards structure the premise of pragmatist thoughts, yet, likewise create overwhelming analysis. Pragmatists dismiss ideas of long haul collaboration with or devotion to contending states (Baylis and Smith, 1997:141-146).â The 'everything except for arms' drive created in the district guarantees that the universes least fortunate nations are allowed to send out the entirety of their merchandise (other than arms) into Europe for nothing out of pocket (Stiglitz, 2004:246). In the event that it were as pragmatists recommend, all countries are self-intrigued utility maximizers then this kind of collaboration would be profoundly improbable. It would most likely bode well for the European Union to fare to these more unfortunate countries however to leave their own business sectors shut to remote materials or to order a charge for permitting access which would ordinarily be the situation. Projects like this one are veritable endeavors by the universal network to locate a reasonable answer for the issues of the third world, suggesting that not all states demonstration in personal circumstance and all are equipped for participation. Further, participation and long haul coalitions are conceivable. It additionall y proposes that as constructivists have contended, it is simply the express that characterizes 'rebellion' and it is in no way, shape or form a fixed component of states, rather a socially built perfect that just gets by in states that work under pragmatist protection (Bayliss and Smith, 1997:141-161). Â

IMF (International Monetary Fund) from 2007 to present using Research Paper

IMF (International Monetary Fund) from 2007 to introduce utilizing worldwide business viewpoint - Research Paper Example Globalization has gigantic ramifications for organizations as it can lessen the cost structure of the organizations and get improvement regarding nature of items. Globalization has helped in improving worldwide exchange and speculation volume as an ever increasing number of organizations have entered in to worldwide market and take the state of global associations. Prior US organizations utilized rule in the field of global fares and FDI. Be that as it may, with changing world situation, different European nations, Japan just as rising economies like India, China, Korea, and so on have decreased the predominance of USA as they are following a similar impression (Hill, 2010). For instance, portion of FDI of the organizations of creating world have expanded from under 1 percent in 1980 to as high as 15 percent in 2008, while the portion of USA based organizations have declined from close to 40 percent in 1980 to 18 percent in 2008(approximately) (Hill, 2010). The political situation ha s additionally changed in this changed financial circumstance. The political predominance of US is no under extraordinary danger in this expanding market economy. Numerous European nations that were Communist prior and Some Asian nations have embraced vote based governmental issues and worried on building free market economies. Consequently, universal organizations are getting an ever increasing number of chances to enter these economies that have thus reinforce these economies. (Slope, 2010) In this globalized world, significance of worldwide foundations has expanded altogether in keeping up request in different affordable and political fields. IMF is one of such establishments which hold a significant situation in this changing financial and world of politics. Truth be told, it is helping this procedure of progress by its arrangements. IMF is liable for keeping up request and solidness in the worldwide money related framework. The presentation of universal organizations to a huge degree relies upon the activity of global money related framework. On the off chance that this framework works appropriately, at that point, the dangers related with global business activity decrease essentially. This paper will put its attention on some significant issues identifying with IMF arrangements and its embarrassments since 2007 as IMF exercises is firmly identified with the presentation of global organizations. (Slope, 2010) Issues and Problems with IMF since 2007: Since 2007, various issues identifying with IMF exercises merits referencing as this period relates to the ongoing worldwide budgetary emergency that has basically influenced interior business. A portion of these issues will be taken a gander at in this segment. Disappointment of IMF in the early discovery of US sub-prime emergency in 2007: IMF is liable for keeping up dependability on the planet fiscal framework and any sort of emergency that my occur in future with the goal that universal organizations becom e mindful of that occasion and make required strides. In any case, IMF is being accused for its inability to anticipate the appearance and seriousness of the money related emergency that was makes in US (Bennet, 2008). The emergency previously developed in the sub-prime market of US. There was an air pocket in the market in 2006 and 2007. The developments in this market were some early indication of the up and coming occasion of worldwide budgetary emergency. Be that as it may, the IMF neglected to catch those signs in sub-prime market. It is presently being said that absence of specialized and explanatory limit of the IMF alongside US’s reluctance to execute observation of money related segment by IMF were liable for IMF’s failure to distinguish the early indications of the emergency and anticipate its rise and seriousness. (Bennet, 2008; Bossone, 2008b) Changing macroeconomic Policy under worldwide budgetary emergency: Although IMF neglected to foresee the ongoing wo rldwide

AP Euro Essay Samples

AP Euro Essay SamplesAP Euro Essay samples help students develop their writing skills and confidence. Students can create essays that they can use for college applications, and in the college application process. These essays need to be high quality and really reflect their knowledge of the English language.AP Euro essay samples help students to write essays that are easy to understand, concise, and written in an essay format. They also make it easier for students to complete each section of the test and find out what they will be tested on.A good European test is important because students who know and understand the English language very well will have a better chance at getting into college. AP Euro is taking to test students' knowledge of the English language, history, and culture. The test is timed so that students have time to study for the test and answer questions accurately.AP Euro essay samples are useful tools for students, because they help them learn to organize their th oughts before writing their essays. Students can build on their knowledge and write according to their own ideas. They also become more confident when completing the test, because they have been given the materials they can work with.AP Euro essay samples also help students to connect the content of the test to their own experiences in school. The topics cover things like the nature of democracy, the public's role in a democratic society, and the United States constitution. They examine questions such as how important it is to keep our educational system free and competitive, and if it is wise to allow immigrants into the country. The writing questions ask students to provide a variety of responses and show how having an opinion will affect the way they perform on the test.There are many different countries that administer this exam. In some countries the test is standardized and followed uniformly across all students. However, other countries test the same students only one time bu t then assign students to different tests. It is important for students to remember that they are tested on multiple tests and to prepare for these tests accordingly.A lot of students will only prepare for the AP Euro by doing practice tests, but this is not enough. A student must be prepared for the test to do well. In order to be prepared for the test, students must have the proper material to study, and practice writing the test questions. They must also know how to organize their thoughts, and what their goals should be for writing the essay.AP Euro writing samples can be found online, and they can be used for as long as they are provided by the particular college or university that the student is applying to. It is important to realize that students are tested on multiple tests, and they need to be prepared for these tests. Using these AP Euro essay samples is a great way to prepare for the test.

The Person I Chose For My Research Paper - 1660 Words

Dolly Parton The person I chose for my research paper is Ms. Dolly Parton. I chose her because she is a wonderful person and artist, she shows true country colors. She is the â€Å"Queen of Country,† â€Å"The Backwoods Barbie,† â€Å"The Queen of Nashville,† and â€Å"The Leading Lady of Country.† Dolly Parton has constricted over 5,000 songs. She has won over 30 different awards, and been nominated for awards over 160 times, and has had over 20 top chart songs. She is truly a wonderful country artist. â€Å"I want to go and go, and then drop dead in the middle of something I m loving to do. And if that doesn t happen, if I wind up sitting in a wheelchair, at least I ll have on my high heels.† –Dolly Parton Dolly Rebecca Parton was born on January 19, 1946 in Sevierville, Tennessee. She was born to Robert Lee Parton a tobacco farmer and Avie Lee Owens Parton. She is one of 12 kids: Stella, Rachel, Randy, Frieda, Robert, Cassie, Willadeone, Floyd, Larry, Coy, and David. Most of her musical influence came from her mother, which were mostly church songs. At the age of five years old Dolly wrote her first song â€Å"Tiny Little Tassle Top.† At the age of seven Dolly constructed her first guitar out of two bass guitar strings and an olden mandolin. By age nine Dolly was performing professionally appearing on the local television and radio show. She became a normal singer on â€Å"The Cas Walker Show† and rendered on this show until the age of eighteen. Ms. Dolly Parton made her first appearance on The GrandShow MoreRelated Gender and Movie Selection Essay example1449 Words   |  6 Pagesmovie may appeal to one person and not another. Such characteristics may not only appeal to an individual but to a certain group of people. Could it be that characteristics of a film appeal to either the male gender or the female gender? Is there a difference in the category of movie that a male chooses as opposed to one that a female chooses? Such questions prove to be very interesting and ponderous. Upon thinking of such questions, I decided to revolve my research paper around the two conceptsRead MoreHow I Improved As A Writer892 Words   |  4 Pagesof how I improved as a writer. This second semester of duel enrollment English has helped me improve not only on becoming a better writer but as well as becoming more mature as a person and has helped me with time management. This portfolio includes the three best pieces that I have written this whole year. I hope you enjoy these pieces as much as I enjoy them. The first piece I chose to put in this portfolio was my narrative piece. The reason I chose this was because it was the first paper I wroteRead MoreComparing My Writings Of My Personal Writings1041 Words   |  5 PagesAs I have considered how to approach this essay, I thought it would be best to compare two of my writings for each example. Providing two quotes for each example will be most effective in showing the progression I’ve made. Kind of a â€Å"before and after† take on this essay. Example 1: Introduction â€Å" Everyone likes him. How can I blame them? What wasn’t there to like? But, I didn’t like him†¦I love him. He is one of my best friends and has been one of my heroes ever since I can remember. I have takenRead MoreThe Importance Of Writing760 Words   |  4 PagesOver the years I have become very familiar with writing long papers, reading books and articles, and researching different topics. I can remember not knowing where to even start writing a paragraph in third grade to not knowing where to start writing a one-page paper in middle school. I finally got to high school and two to three-page essays was all I knew. In elementary I was already reading chapter books, and writing summaries for submission. By high school I was reading two books at a time. TheRead MoreReflection About Myself955 Words   |  4 Pages During this Semester I have written six essays, and all of them were a little different. All of them had a different purpose in writing and require d a different skill too. There are things that I did both good and bad in writing all of these essays. The first essay that I had to write for this class was a Self-Assessment essay, about my writing career and how the four basics have been involved in my life. This was a more personal essay about myself, while I have also had to write some essays aboutRead MoreCollege English Changes People867 Words   |  4 Pagesorder our papers in a specific sequence while writing about a topic that is chosen for us. This English composition class changed all of that. We were able to write about anything that related to the given type of essay, which greatly improved our ability to fully immerse ourselves into every paper. This greatly affected my writing thoughts about writing; they changed from hating to write for school to actually enjoying it because I was able to find new things about my self while deepening my knowledgeRead MoreA Marginal Structural Model Analysis For Loneliness1037 Wo rds   |  4 Pages The purpose of this paper is to get an indebt look into what is loneliness and its personality construct of interest. I begin by explaining the definition of loneliness and the different types. My research is composed of several scholarly journal articles, 2 from which are empirical papers. The journals I have chose to base my study of are the Review of Loneliness and Longing: Conscious and Unconscious Aspects, Consequences of Loneliness on Physical Activity and Mortality in Older Adults and theRead MoreUsing Evidence to Support Professional Practice and Policy791 Words   |  3 Pagesand compassion. My two research papers are entitled ‘The development of a model of dignity in illness based on qualitative interviews with seriously ill patients’ , Van Gennip et al.(2013) and ‘The effect of the Liverpool Care Pathway for the dying: a multi-centre study’ , Veerbeek et al. (2008). To open I must state that I really struggled to find relevant articles with methods. The first article, van Gennip et al.(2013) I attained from the International journal of nursing studies. I first attemptedRead MoreNorth Eastern Chinese Stereotypes Essay1064 Words   |  5 PagesWriting is always a challenge to me. Before I entered English Composition 2I class, my writing skill is not strong. Grammar, especially, is my weakest point. Although for now, I may not come up with an essay with zero grammar mistakes, I indeed believe that my grammar improves a lot. I also learned how to better structure my paper by logically orientating my paragraphs. I learned that I need bridging sentences and transitional phrases to make my paper flow better. I learned several strategies about writingRead MoreNegative Effects Of Divorce On Children1072 Words   |  5 PagesWhen I was five years old I was forced to make a choice. This was a choice many children should not have to make and can never re ally be prepared for. My parents were getting a divorce and they decided it was in my best interests to give me the option to live with whomever I chose. It was a burden that to this day affects my relationship with one of my parents. Ultimately, I chose to live with my mother and from then on, my father would barely be a part of my life. I often wonder would I have

The Government Should Not Run Welfare Programs - 999 Words

â€Å"If it’s not yours, don’t take it.† Most of us are taught this at a very young age. For most people and in most contexts, taking things from others is illegal. Occasionally, people will come up with the idea that taking money from others, by force, to serve ends the earners don’t have to agree with is acceptable. These people become politicians, they get elected, and by the monopoly of force they possess, they redistribute income from some people to others. I believe all redistribution is wrong, and that the government should not run welfare programs. The government should not provide welfare to people whose income is below a threshold. What constitutes poverty, in my opinion, is arbitrary. Should a person be considered poor at the point she doesn’t have anything to eat? Or at the point she can’t afford cable television? Should she be considered poor if she doesn’t have access to credit? I would not hesitate to help out a poor housewife who just left her abusive husband. I would be opposed to, however, to pay for someone’s cable only because they don’t make enough money. Thomas Sowell, in a September 2015 article in the National Review, explains how far the poor have come since the beginning of the last century: â€Å"In 1900, only 3 percent of American homes had electric lights but more than 99 percent had them before the end of the century. Infant mortality rates were 165 per thousand in 1900 and seven per thousand by 1997. By 2001, most Americans living below the officialShow MoreRelatedCan Welfare Actually Be Harmful?1555 Words   |  7 PagesCan Welfare Actually Be Harmful? Wouldn’t it be wonderful to live a life free of worry, knowing that every one of your needs is met? You could relax and enjoy life without the concern of finding employment and earning a paycheck. Well.in the long run, that type of life may not be so wonderful after all! The United States welfare system has become a crutch for a segment of society who needs assistance learning how to provide for themselves and their families, rather than being given anotherRead MoreEssay Welfare-To-Work: Welfare Programming1070 Words   |  5 Pagesa horse to water but, if you don’t teach him to read, he won’t know its poison. This is exactly how the current welfare programs in the United States are run. The current Welfare Reform is failing due to Political indulgence in statistics, focusing on the percentage of individuals attaining employment instead of the quality of employee and employment. In order to be successful Welfare Reform must contain vocational educatio n with proper job placement and fair sanctions on recipients. The numbersRead MoreRoosevelts Socialist Plans Essay1732 Words   |  7 Pageswas elected he came up with the New Deal programs. These programs were a series of government funded projects that lowered unemployment, strengthened the value of the dollar, and kept money in circulation. The purpose of the New Deal programs were the 3 R’s; relief, recovery, and reform. Direct relief and economic recovery were the short term goals and financial reform was the long term goal of the New Deal programs. (Big Tent Democract) The New Deal programs did reach some of their short term goalsRead MoreEthics of Welfare and Government Assistance Essay1502 Words   |  7 PagesPatrick Cassidy PHL 215 3/23/10 Ethics of Welfare and Government Assistance When the topic of welfare is brought into an ethical discussion most individuals would surely see it as an ethical act that genuinely helps those in need. This is true to an extent, but is it possible that welfare does more harm than good? Most would argue that the hand out of money to those less fortunate is being socially responsible. The question that drives this ethical issue is where does social responsibilityRead MoreStrengths and Weaknesses of Using Food Subsidies in Improving the Welfare of the Poor in Middle Eastern Economies1535 Words   |  6 Pagesproblem facing policy makers is the choice of options means of improving the short run welfare of poor households in the population. Among these, policy alternative is a choice between food subsidies and agricultural production subsidies. Food subsidies involving either the sale of stable food items at subsidized prices, or income transfers, expected to improve the welfare of recipient households in the short run directly. On the other hand, agricultural production subsidies and other agriculturalRead MoreDrug Testing Essay1200 Words   |  5 Pagesof people today, â€Å"Is drug testing the welfare constitutional or not?† When dealing with this we come to many road blocks. We should know and understand the difference in a drug use problem and a psychiatric disorder. Also understanding the difference in substance abuse and substance dependence. Confusing the two could be an issue. When you decide to drug test the welfare there is much more that needs to go into it than just the test to determine if you should receive benefits from the state or notRead MoreThe Welfare System Is A Broken System1590 Words   |  7 Pages Riff 1 â€Å"The federal government currently funds 126 separate anti-poverty programs at an annual cost of $688 billion. Of these, 72 provide cash or other benefits directly to poor families† (Tanner). Welfare is a broken system that needs to be fixed because it is teaching the current generation the wrong way to live, encourages people to not work for what they need or want, and lacks accountability for how or where the money is being spent. The welfare system was originally createdRead MoreAmerica Doesn’t Need More Welfare Checks Essay1042 Words   |  5 PagesAmerica Doesn’t Need More Welfare Checks nbsp; The United States recently experienced one of the greatest booms in our economic history. More people were working than ever before. People were buying houses at a faster rate than they have in decades. Yet there were many people still living from paycheck to paycheck, or welfare check to welfare check. The subject of welfare stirs different passions in different people. Some say that those who are on welfare should be taken off, with no hopeRead MoreEssay on The Welfare Fraud Crisis1705 Words   |  7 Pages Welfare is intended for families or individuals that are in need of assistance with no or little income. For those who do not know, Welfare funds come from hard working individuals that are required to pay taxes. Now we wonder, are the tax payers’ hard earned money going to the right deserving recipients? Welfare fraud is on the rise in this country. Many are taking advantage of the system taking away the help that is meant for people that truly needed help to provide for their families orRead More Proposal To Reduce Unemployment Essay1564 Words   |  7 Pagesfunds or lack of education. What I am planning to propose is a budget that will drastically change the way the economy has been looked upon in the last century. More so I plan to introduce a way to fit a newer form of a capitalist economy into the government system, mainly to increase the percentage of American work force between seventy-five percent to eighty-five percent to preserve better living conditions. First thing that has to be looked upon when we think of unemployment are the unemployment

Fourth Amendment Basics And Law Enforcement Hacking Essay

Playpen: Law Enforcement in Digital Age â€Å"The Playpen Story: Some Fourth Amendment Basics and Law Enforcement Hacking† is an analytical blog post published on the Depplinks Blog section of the Electronic Frontier Foundations (EFF) website by Mark Rumold. Mark Rumold is a senior staff attorney at EFF, a non-profit organization with a stated purpose of: â€Å"defend[ing] free speech online, fight[ing] illegal surveillance, advocating for users and innovators, support freedom-enhancing technologies†. This article is one of several, written by Rumold covering the FBI investigations and prosecutions connected to the child pornography hosting Tor site called â€Å"Playpen†. The author analyzes how the FBI actions during the investigation relate to the Fourth Amendment and proceeds to contrast them with the established legal precedence. The author argues how the hacking performed by the FBI are either searches or seizures and thus covered by the Fourth Amendments. H e interprets the courts’ rulings on these cases and translates them into future implications for privacy. Author’s objective tone with a hint of concern indicates that this article is for readers 25 years of age or older valuing their privacy and constitutional rights. While he could have included greater detail, it would turn off his intended audience by providing superfluous information unrelated to the analysis he is conducting. Lack of case details and references to previous postings and articles shows that he is writing forShow MoreRelatedIslamic State Of Iraq And Syria ( Isis ) : Profile And Analysis3144 Words   |  13 Pagesrespond to a major terrorist attack. After seeing the preparation and planning of the attacks on the World Trade Centers in New York City and realizing that it happened within American borders, policy makers were left scrambling to come up with new laws and policies to prevent this from happening again. There are hundreds of terrorist gro ups throughout the world but none have been more publicly active than the Islamic State in Iraq and Syria in recent years. While the group lacks sufficient aircraftRead MoreEthics of Information Communication Technology (Ict)27618 Words   |  111 Pagesfreedom of expression, access to information, the right to privacy, intellectual property rights, and cultural diversity. ICT is an instrumental need of all humans for the gathering of information and knowledge, and as such, should be guaranteed as a basic right to all human beings. All over the world, rights that are already legally recognised are daily being violated, whether in the name of economic advancement, political stability, religious causes, the campaign against terrorism, or for personalRead More Improving Internet Governance Essay5246 Words   |  21 PagesIntroduction The Internet has become a vital utility allowing for a global exchange of knowledge, communication and commerce. 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In this document, any reference to â€Å"we,† â€Å"us,† â€Å"the Group† or â€Å"Nokia† means Nokia Corporation and its subsidiaries on a consolidated basis, except where we make clear that the term means Nokia Corporation or a particularRead MoreAccounting Information System Chapter 1137115 Words   |  549 Pagespayments at regular intervals, based on the percentage of work completed. Thus, their revenue cycles must be designed to track carefully all work performed and the amount of work remaining to be done. Service companies (e.g., public accounting and law firms) do not sell physical goods and, therefore, do not need inventory control systems. They must develop and maintain detailed records of the work performed for each customer to provide backup for the amounts billed. Tracking individual employeeRead MoreContemporary Issues in Management Accounting211377 Words   |  846 Pagespublished 2006 All rights reserved. No part of this publication may be reproduced, stored in a retrieval system, or transmitted, in any form or by any means, without the prior permission in writing of Oxford University Press, or as expressly permitted by law, or under terms agreed with the appropriate reprographics rights organization. Enquiries concerning reproduction outside the scope of the above should be sent to the Rights Department, Oxford University Press, at the address above You must not circulate

Marketing Communications Dynamic Business World

Question: Discuss about the Marketing Communications for Dynamic Business World. Answer: Introduction: In the modern dynamic business world, it is highly important for any business organization to communicate its brand effectively, so that the development of brand awareness of the product can help in creating valuable consumer relationship. Herein lays the importance of an Integrated Marketing Communication Plan (Percy 2014). In a highly competitive market, it is quite difficult for any organization to distinguish itself from its rival firms, and hence product differentiation, creation of stronger brand relationship, targeting the right audience, are very important factors that ultimately determine the success of a specific organization, and yet none of these factors can be accomplished without the support of a strong and effective Integrated Marketing Communication Plan. Dreamland bakery is a cake and retail bakery shop that is going to be set up at Melbourne. The organization is being established with the purpose of serving the consumer demand for a variety of cakes, pastry, buns, r olls and coffee products. Although the organization is being started with a minimal amount of capital, Dreamland bakery aims to earn an enormous amount of revenue, and hence the strategy chosen by the organization is to offer its products at highly competitive prices, and to ensure a high quality consumer service (Kotler et al. 2015). Discussion: Target Audience Segment Analysis: Identification of the target audience and subsequent process of market segmentation are highly important for the sustenance of any business unit. While conducting the consumer analysis, it is to be remembered that demographically speaking, the cake products and coffee items can be purchased by any man or woman living in Australia whose age may lie between 10 years to 65 years. However, since Dreamland intends to offer a variety of tasty confectionary products, such as sweet buns, candies, sorbets and ice creams, it is more likely to appeal to the consumers aged between 10 years to 30 years. Here, it has to be noted that Dreamland is not free from competition, and cake shops such as Brunetti, Monarch cake shop, Beatrix are some of the highly recognized shops that has already created a loyal customer base. Hence, Dreamland in order to earn recognition should rely on a strong Integrated Marketing Communication Plan that will communicate its unique selling points, such as heavy discounts and lucrative offers on every purchase, or a wide variety of products in a single shop (Mariotti and Glacin 2014). Communication (Advertising) Objectives: It has been noted that Dreamland is a very new and emerging organization that has not yet earned the recognition or the faith and goodwill of the consumers. Hence, the primary objectives of advertising the products are to promote the product, increase its awareness among the people, and to persuade them of its goodness (Sheehan 2013). Some of the unique features of the cake shop include, reasonable price, attractive vouchers on every purchase, and free gift items for repeat customers, and yet these facilities might fail to attract the attention of the consumers, if the organization does not advertise and promote the products on a public forum (Percy et al. 2016) . Further, it is absolutely undeniable that Word of Mouth Marketing (WOMM) is an emerging, and yet very innovative and effective marketing idea that successfully influences the consumers purchasing decision. It is to be noted here that according to a research conducted by Nielson, 92% of the consumers rely on word of mouth publicity, while purchasing a product or availing a service, and hence the importance of social media and digital media is undeniable (Buil et al. 2013). The social media platforms can be effectively used for connecting with the consumers, who will recommend the service of the new cake shop to their friends and consumers. There is no gain stating the fact that though Dreamland as a cake shop has great potentiality in future, at present, the organization is not free from major rival organization, such as Beatrix, who have already earned the goodwill of the consumers, and have a loyal customer base. In such a situation the challenge for Dreamland would be to develop its brand awareness among the public, encouraging trial and usage of their products and services, and hence it must advertise its products by adopting effective strategies, such as offering special incentives to the first-time buyers (Moriarty et al. 2014). Stimulating a want or desire among the consumers to try the delicious products or avail the service offered at Dreamland is also one of the important objectives of communication strategy. However, this is only possible when the organization will be able to project a unique image of its products and the superior quality of its service before the consumers, and hence shaping the consumer attitudes is an important objective as well (O'guinn et al. 2014). Selected Creative Advertisement and the Justification of the Choice There is no point stating the fact that an average Australian is usually exposed to as many as 5000 advertisements a day, and hence unless the advertisement strategy chosen is able to leave an indelible impression in the mind of the student, Dreamland will not be able to catch the attention of a single consumer (Sin and Tse 2013). Hence, going the creative and innovative way is most important here. As it is being previously discussed, the organization already has a few rival cake shops that are well-established and highly recognized among the consumers for the unique taste of its products, the variety of each item served, and the fresh quality of the ingredients used . Hence, advertising about the same qualities will not attract public attention. Consequently, Dreamland needs to add a creative, original and highly innovative element in its advertising campaign. The organization will not only offer good taste, but will exhibit noble purpose of conducting business. The tagline to be us ed will clearly state Have a bite and offer a bite, that will promote the goodwill of the organization, by explaining how a consumer ordering products above $50 from Dreamland, will provide an opportunity for a poor person to avail any product of his choice absolutely at free of cost (Kim and Joo 2015). The banners and the placards promoting the products of Dreamland cake shop, will have picture of a generous consumer feeling proud and content after feeding an impoverished man . The opportunity of performing a philanthropic activity while satiating ones hunger will draw a huge number of consumers to Dreamland cake shop. Further, it is to be noted here that a consumer is not only willing to perform charitable act, but may also be eager to be recognized for the same. Hence, it would be a good idea if the cake shop would also arrange to take a photograph of the consumer offering or feeding the confectionary products to the unprivileged person, and stick the photograph on the wall of t he cake shop (Kitchen and Thorp 2013). Media Plan Developing the media plan is one of the most important, crucial and discreet decisions an organization is required to take. There is a huge variety of media channels available in the market, and hence it is highly important to select the most cost- effective and consumer friendly channel that will help the organization gain exposure to maximum consumers against a minimum amount of investment (Katz 2014). It is to be noted that Dreamland cake shop while developing its media plan, must consider the following points: Knowing the media objectives Identifying and evaluating the most effective media channel Justification of the chosen form of media channel Determining the media budget plan (Fotis et al. 2012) As far as the media objectives are concerned, Dreamland cake shop intends to employ media channels for reaching the maximum number of people within a short span of time. Further, it often happens that an organization intends to reach out to a specific target audience, and yet fails to appeal to them due to the absence of proper media channel. Hence, drawing the attention of the target audience is the next objective of media plan. Last but not the least, Dreamland is a recently emerging organization, and hence it will require a media plan that fits its budget. Celebrity marketing via television, or promotion through the Public Relations (PR) strategy will not be a discreet choice for the organization (Tuten and Solomon 2014). According to the Sensis Social Media Report of 2015, almost every Australian uses social media channels at home, or even outside. Hence, incorporating the use of social media in media plan will be most advantageous. The virtual presence of an organization is highly beneficial, and hence Dreamland will be required to open up a Facebook business page, a Twitter account and an account on Instagram as well. The media plan should necessarily involve activities on the social media platform, that will encourage the consumers interact about the brand, and explore more about the features that Dreamland cake shop has to offer. The organization is selecting the social media marketing strategy as a part of its media plan, as the social media tools such as Facebook and Google Analytics will help the organization select its target audience, so that their promotional activities reach the most relevant audience, who take interest in confectionary products. Further, the organization does not have a h uge amount of investment, and hence the social sites are the best media platforms that can promote the product at a highly affordable price (Thorson and Moore 2013). However, a strong marketing team of at least 3 employees have to be set up, who will be responsible for updating the consumers about the latest offers, discounts or lucrative gift vouchers offered by the organization. One of the main disadvantages of social media tools is that if the negative feedback goes unchecked, the social sites can end up tarnishing the reputation of the organization. Hence, it is highly important to control, supervise and regulate the activities of consumers and clients on the social sites (Scott 2015). However, apart from the Internet Media, it is important to consider Broadcast media channels as well. Advertisement is an important component of the communication mix process, and hence advertisement on both television as well as radio is required. While the social media advertisement will be comparatively cheaper, promoting a product on television shows and radio channels can prove to be relatively expensive. Dreamland has a specific target audience, and hence it must select the popular children and youth channels of Australia, so as to reach the relevant audience. Besides, while promoting the product on a radio channel, the cake shop must choose the radio channel most popular among the youth population of Australia (Uddin 2014). Evaluation Strategy of the IMC Plan It is not only sufficient to introduce an IMC plan meant for promoting the unique products or service of an organization, it is equally important to assess, evaluate and critically analyze the effectiveness of the strategy as well. Understanding the response of the consumers, and analyzing their feedback on the social sites can be beneficial in assessing the effectiveness of the IMC plan adopted. The response metrics will be employed by the authority of dreamland cake shop, to measure the brand attitude, preference and expectation of the consumers. The cognitive as well as the affective impact of the advertisement of a product can be evaluated by employing the advertising response hierarchy models, such as HOE Model or DAGMAR models. A review committee will be set up which will be responsible for evaluating the sales promotion program in terms of their direct impact on sales (Breitsohl et al. 2014). Conclusion: To conclude, it must be remembered that Dreamland is anew, emerging organization that has a huge prospect in future, provided the suitable promotion strategies are being adopted by the authority of the organization. The idea of Integrated Marketing communication plays an important role in bringing organizational success of any company, and hence embracing the IMC program is going to be highly beneficial for Dreamland as well. It is to be noted here that the shift towards the IMC plan has been seen as a significant change in the history of advertisement and promotion, and hence the adoption of the most effective IMC plan, and proper evaluation of the same, can bring about huge success for Dreamland cake shop. Reference List: Breitsohl, J., Khammash, M. and Griffiths, G., 2014. 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